Summary Evidence Co-occurrence
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Conversion

163 Episodes
54% Coverage

Definition

The successful completion of a desired action by a user, the fundamental unit of value exchange in a digital product.

Keywords: conversion, convert, converting

The Core Insight

“Nuts and bolts, that will always happen is when you have teams on that local conversion rates, you get all these weird team incentives, because they're optimizing to basically implicitly make it harder to do the step before them.”

Evidence from the Corpus

“Lenny (00:45:22): And so, I wanted to ask you, how should folks think about onboarding conversion versus retention, and why is it so powerful for retention?”

— Adam Fishman

“Lenny (00:47:01): Obviously retention is a longer tail metric and conversion is immediate.”

— Adam Fishman

Episodes

Conversion appears in 163 episodes, representing 54% of the corpus. Below are the most popular episodes featuring this concept.

Brian Chesky

Brian Chesky’s new playbook

1:13:28

Shreyas Doshi

The art of product management | Shreyas Doshi (Stripe, Twitter, Google, Yahoo)

1:31:22

Ray Cao

Product management theater | Marty Cagan (Silicon Valley Product Group)

1:25:15

Elizabeth Stone

How Netflix builds a culture of excellence | Elizabeth Stone (CTO)

1:13:44

Kevin Weil

OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbook...

1:31:41

Jeffrey Pfeffer

The paths to power: How to grow your influence and advance your career | Jeffrey...

1:22:31

Vikrama Dhiman

A framework for PM skill development | Vikrama Dhiman (Gojek)

1:12:19

Ethan Smith

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan ...

1:11:56

Tobi Lutke

Tobi Lütke's leadership playbook: First principles, infinite games, and maximizi...

1:41:43

Elena Verna

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, Surve...

1:35:10

Eli Schwartz

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

1:55:10

Ian McAllister

What it takes to become a top 1% PM | Ian McAllister (Uber, Amazon, Airbnb)

1:04:59

Dan Shipper

The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan...

1:34:57

Brandon Chu

AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff

1:37:47

Sander Schulhoff

AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff

1:37:47

Todd Jackson

A framework for finding product-market fit | Todd Jackson (First Round Capital)

1:27:13

Jen Abel

The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)

1:16:05

Nikhyl Singhal

Building a long and meaningful career | Nikhyl Singhal (Meta, Google)

1:25:51

Ronny Kohavi

The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)

1:23:08

Merci Grace

How to work through fear, give hard feedback, and doing layoffs with grace | Mat...

1:11:08

View all 163 episodes →