Quantitative Research
Data-driven research focused on large-scale patterns and statistical evidence of user behavior.
Keywords:
quantitative research, survey, data research
Contents
Deep Dive
Metaphysical Synthesis & Analysis
The Synthesis
Quantitative research uses numerical data to understand user behavior at scale. Unlike qualitative research (which answers 'why'), quantitative research answers 'what' and 'how many.' For PMs, this means analyzing Metrics, running Ab Testing, and conducting surveys. The discipline lies in asking the right questions and avoiding statistical pitfalls like p-hacking and Simpson's paradox.
Metaphysical Foundation
Quantitative research is the measurement of reality. It transforms subjective experience into objective data.
Evolutionary Path
From manual surveys to automated analytics to machine learning models, quantitative research has become more real-time and predictive.
Strategic Interplays
Quantitative research complements User Research. It validates hypotheses through Ab Testing and informs Metrics-driven decision-making.
Key Episodes
Brian Chesky
Brian Chesky’s new playbook
Shreyas Doshi Live
The art of product management | Shreyas Doshi (Stripe, Twitter, Google, Yahoo)
Nick Turley
Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)
Michael Truell
The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Mich...
Ben Horowitz
$46B of hard truths: Why founders fail and why you need to run toward fear | Ben...
Roger Martin
5 essential questions to craft a winning strategy | Roger Martin (author, adviso...
Mike Krieger
Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram)
Ethan Smith
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan ...
Eli Schwartz
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Anneka Gupta
Becoming more strategic, navigating difficult colleagues, founder mode, more | A...
Jen Abel
The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Dharmesh Shah
Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founde...
Andrew Wilkinson
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | An...
April Dunford
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author...
Anton Osika
Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-f...
Teresa Torres
Build better products with continuous product discovery | Teresa Torres
Ivan Zhao
Notion's lost years, near collapse during COVID, staying small to move fast, bui...
Eoghan McCabe
How Intercom rose from the ashes by betting everything on AI | Eoghan McCabe (fo...
Judd Antin
The UX Research reckoning is here | Judd Antin (Airbnb, Meta)
Gibson Biddle