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Barbra Gago

Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)

⏱ 55:48 🏷 Retention + Talent 📊 3K views
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About This Episode

Barbra Gago is the founder and CEO of Pando, where she’s democratizing career progression. Previously she worked as the Chief Marketing Officer and Global Head of Marketing at Miro, where...

Key Quotes

"I've never seen a post or a podcast get as deep into category creation or rebranding, and I'm confident that you will learn something valuable from this podcast."
"And at CultureAmp, I think you helped lead the creation of this category, employee experience."
"With Miro, I think when I joined the company, there was this concept of an online whiteboard, which also is a category, but it's a much smaller category and it wasn't something that a lot of people searched for."

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