About This Episode
Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral...
Key Quotes
"When I ask product managers and designers on Twitter what software they use most, Whimsical is always one of the most mentioned products, and the users are fanatical."
"Lenny (06:51): What are some of the biggest surprises, or maybe unintuitive results that you've come across working with companies using these insights in behavioral design, behavioral economics?"
"I have so many apps with budgeting features and I've tried many times to use them and it never sticks."